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Install in Sheets (Free)

UTM Builder • Copy-ready URLs • Works with QLink analytics

UTM Builder for Campaign Tracking

Generate UTM-tagged URLs for Google Analytics and marketing reports. Then shorten them with QLink and export click analytics into Google Sheets.

Build UTM link Install in Google Sheets (Bulk UTMs)
UTM templates in Sheets• Short links + custom back-halves• EU hosted
Google Sheets workflow Bulk UTMs + short links
UTM builder workflow in Google Sheets

Example: build UTMs consistently, shorten links, and export click analytics into your sheet.

Build your UTM URL

Fill the fields below. The final URL will update automatically.

Tip: include the exact landing page URL you are sending users to.

Custom UTM parameters (optional)
Generated URL
Short link example: https://qik.fi/
Shorten with QLink Bulk UTMs in Google Sheets

For consistent naming and bulk work, use the Google Sheets add-on.

Recommended naming rules
  • • Use lowercase with underscores: black_friday_2026
  • • Keep source/medium consistent across campaigns
  • • Use utm_content for A/B variants and creatives

What are UTM parameters?

UTM parameters are tags added to a URL to help analytics tools attribute traffic to the right channel and campaign. The most common parameters are utm_source, utm_medium, and utm_campaign.

Consistent attribution

UTMs let you compare channels (email vs ads vs social) and measure campaigns reliably.

Cleaner reporting

A consistent UTM naming convention prevents messy dashboards and makes reporting easier.

The smarter workflow: UTMs + short links + Google Sheets reporting

A standalone UTM builder helps you tag one URL. But real teams manage dozens or hundreds of links: different campaigns, channels, countries, creatives, and A/B variants. QLink combines UTM creation with short links and analytics export into Google Sheets - so planning and reporting live in one place.

Bulk UTM links, short links, and click analytics exported to Google Sheets
Install in Google Sheets (Free) Learn about QLink as a URL shortener Pricing

UTM Builder FAQ

Which UTM parameters are required?

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The most common required fields are utm_source, utm_medium, and utm_campaign. utm_term and utm_content are optional.

Should I shorten UTM links?

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Often yes - UTM links can be long and messy. Short links are cleaner to share and easier to copy. With QLink, you can shorten UTM-tagged URLs and track clicks.

How do I build UTMs in bulk?

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Use a spreadsheet workflow. QLink’s Google Sheets add-on lets you generate UTM-tagged links and short links in bulk, then export click analytics into the same sheet for reporting.

Is QLink EU-hosted?

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Yes. QLink infrastructure and data are hosted in the EU. See the Privacy Policy for details.