Marketing campaigns tend to break down in the same place: links.

Campaign URLs live in one tool, shortened links in another, analytics in a third, and the actual campaign planning happens somewhere else — usually Google Sheets. As soon as you run more than a handful of campaigns, things become messy: links get duplicated, tracking breaks, and reporting turns into manual work.

The good news is that Google Sheets is already the perfect place to manage campaign links — if you structure it correctly and automate the right parts.

In this guide, we’ll walk through a simple, scalable way to manage campaign links in Google Sheets, including bulk short links and click analytics, all in one workflow.