Campaign Tracking Without Google Analytics (Link Tracking in Google Sheets)
· 5 min read
Google Analytics is powerful — but it’s not always the right tool for day-to-day campaign tracking.
Many teams don’t need full behavioral analytics for every campaign. They simply want to answer practical questions like:
- Which campaign link got the most clicks this week?
- Which country is responding best?
- Are mobile users clicking more than desktop?
- Did an influencer link perform better than email?
- Did clicks spike after a specific post?
If you’ve ever felt that GA4 is too heavy for simple campaign reporting, you’re not alone.